On Trend
The Business of Forecasting the Future
Trends have become a commodity-an element of culture in their own right and the very currency of our cultural life. Consumer
culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. Les mer
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Vår pris:
1067,-
(Innbundet)
Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Trends have become a commodity-an element of culture in their own right and the very currency of our cultural life. Consumer
culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends.
On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design
thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative
insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an
economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's
trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to
see-and live-the future.