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Routledge Handbook of the Olympic and Paralympic Games

Dikaia Chatziefstathiou (Redaktør) ; Borja Garcia (Redaktør) ; Benoit Seguin (Redaktør)

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. Les mer
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Legg i
Vår pris: 2565,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.


The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes' rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact.


The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

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Innholdsfortegnelse

Introduction


Part I: Athletes' Issues in Olympic and Paralympic Games


Edited by Dikaia Chatziefstathiou


1. Dual Career: Balancing success in sport and life


Lucinda Howland, Achilleas Papadimitriou, Vasilis Minoudis and Philip Hurst


2. Athletes and CAS: Protecting athletes' rights


Gregory Ioannidis


3. Disability, Classification and the Paralympics: Inclusion and exclusion of elite athletes with disabilities Jan Burns


4. Women: Rules and classifications in the Olympics and Paralympics


Kath Woodward


5. Lesbian, Gay, Bisexual, Transgender and Intersex Athletes in the Olympic and Paralympic Games: Human rights, unfair advantage and exclusion


Caroline Symons and Ryan Storr


6. Sport and Nationality at the Olympic and Paralympic Games: Flags of convenience?


Steve Greenfield and Guy Osborn


Part II: Olympic and Paralympic Business


Edited by Benoit Seguin


7. Olympic Values: Sponsorship, values and integrity in sport creating a paradigm shift


Richard W. Pound


8. Paralympic Brand Governance: The best of both worlds?


Simon Gerard


9. Sponsoring the Paralympic Games and Breaking Barriers


David Legg


10. Olympic Broadcast Rights


Lisa Delpy Neirotti


11. Activation of Olympic and Paralympic Sponsorship


Stephan Fuchs and Guillaume Bodet


12. Legal Aspects of the Olympics and Ambush Marketing


John Grady


13. The Evolving #Rule40 of the Olympic Charter: Balancing the interest of sponsors vs athletes


Gashaw Abeza


14. Towards a Shared Olympic Responsibility: Paradoxes and Challenges


Aurelien Francois, Alain Ferrand and Emmanuel Bayle


15. Esports in the Olympic and Paralympic Games: The business case for i

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