Scenario Thinking
A Historical Evolution of Strategic Foresight
R. Bradley MacKay ; Peter McKiernan
This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising
scenario thinking within the wider human endeavour of grappling with future uncertainties. Les mer
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Vår pris:
203,-
(Paperback)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising
scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations
shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking
from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme
continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought,
using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development
and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness
of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming
cognitive biases and making better strategic decisions is refined.