Focus on connecting with fiction readers and those interested in in Border Patrol
Submit to major industry reviewers, including Publisher's Weekly and Foreword Reviews
Distribute press release about book and author via PR Newswire
Target TV, online, and radio media, including: Fox News, CNN, americanprogress.org, The Green Line Border Patrol radio program, and more

Pursue interviews with Rush Limbaugh, Oprah Winfrey, and others
Speak at book festivals and universities
Pursue features in publications such as The Wall Street Journal, The New York Times, The Arizona Republic, Denver Life, Phoenix Magazine
Host launch events and signings
Distribute flyers celebrating launches and inviting bookstores to be included in book tour
Seek book clubs and reading groups and provide discussion questions