«

The writing style is easy to read. This would work for advanced undergrads or M.A. students in a large public university. It offers a more historical, social psychological, and business advertising perspectives in a book on behavioral economics (BE).

This book is particularly good for extension studies, where most of our students hold full
time jobs and are studying part time for their degrees. They don’t have the time for
traditional textbooks or original journal articles. Popular books by leading researchers
(“Misbehaving”, “Nudge”, “Predictably Irrational”) are good, but are also works of advocacy,
pushing a particular view rather than summarizing the body of research. This book fills a gap,
providing a very good review of the research for students who don’t have the time to work
through the original research papers themselves. I would highly recommend this book to any
instructor who is teaching a behavioral economics course through extension studies.

»