PR Agency Handbook
«
"It should prove very helpful as an assigned text for undergraduate and graduate students; this handbook is recommended primarily to academic libraries supporting a business program, especially for marketing, media, and advertising courses.
» ARBA Online
Introducing the reader to the real-world issues of working in a PR agency, The PR Agency Handbook gives a hands-on introduction to the challenges and best practices of working in the industry. The authors include practical, strategic examples to provide a fundamental understanding of the different agency components and an appreciation for how agency work can have a positive impact on organizations. Les mer
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Detaljer
- Forlag
- SAGE Publications Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 304
- ISBN
- 9781506329055
- Utgivelsesår
- 2018
- Format
- 23 x 19 cm
Anmeldelser
«
"It should prove very helpful as an assigned text for undergraduate and graduate students; this handbook is recommended primarily to academic libraries supporting a business program, especially for marketing, media, and advertising courses.
» ARBA Online