«

"Mercado's book is a great resource for aspiring cinematographers. Using a brilliant selection of images, both classic and contemporary, he eloquently analyzes the conception and execution of a shot. Most important, he manages to explain how to achieve an aesthetically beautiful image, while giving equal weight to the powerful role of cinematography in portraying the characters and telling the story."
Florian Ballhaus, ASC, cinematographer of Flightplan, The Devil Wears Prada, and The Divergent Series: Insurgent

"Gustavo's book explores and details the techniques available with excellent examples of what works, why it works and how one can break with conventions for specific effect. A great resource for all, from students of the filmmaking craft through to seasoned practitioners intersted in contemplating their own instincts and why they do things the way they do."
Denson Baker, ACS, NZCS, cinematographer of The Dark Horse, Ophelia and The Luminaries

»