«Absolutely fascinating, and a terrific lesson in how to tell good stories. Whether you seek instruction, or simply to know why some podcasts are better than others, this book is for you. Considering how rapidly podcasting is developing, McHugh manages to keep it bang up to date, charting the latest trends and the ever-expanding honour roll of podcasts circulating around the world. For those looking for practical guidance in creating or improving their own podcasting, she populates the chapters with real, living, breathing people in all the highs and lows of their humanity, which is, after all, the secret to great radio, journalism and outstanding podcasting.»

Olya Booyar, head of radio, Asia-Pacific Broadcasting Union

«Storytelling is Siobhán McHugh’s gift, so it shouldn’t be a surprise that this book is written as an immersive narrative … the ideal book for students, trainers, researchers and anyone who wants to learn about the inner workings of podcasting.»

Kim Fox, American University in Cairo and co-chair of the Podcast Studies Network

«An invaluable resource for anyone interested in understanding today’s global podcasting phenomenon. I learned so much.»

Carolina Guerrero, CEO of Radio Ambulante Studios

«The most in-depth guide to the best audio storytelling around the world. Packed with useful insights and ideas.»

Marc Fennell, creator of <i>Stuff the British Stole</i>

«Essential reading for anyone aspiring to make memorable audio. This is the ultimate guide to podcasting from a master of the craft.»

Richard Baker, host of <i>The Last Voyage of the Pong Su</i>

«A love letter to the power of podcasting and audio, from one of the most experienced storytellers with sound.»

James Cridland, editor of <i>PODNEWS</i>

«Much more than a how-to guide for aspiring podcasters … A reminder of the power of sound and the huge potential of the podcast medium.»

Richard Berry, University of Sunderland

«McHugh’s detailed explanations of how audio can transform words are profound. . . . The Power of Podcasting is a reminder that audio storytelling is an art form.»

Australian Book Review