Meny
 

Advertising & Chinese Society

Impacts & Issues

Hong Cheng (Redaktør) ; Kara Chan (Redaktør)

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications. Les mer
Vår pris
726,-

(Paperback) Fri frakt!
Leveringstid: Usikker levering*
*Vi bestiller varen fra forlag i utlandet. Dersom varen finnes, sender vi den så snart vi får den til lager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Paperback
Legg i
Paperback
Legg i
Vår pris: 726,-

(Paperback) Fri frakt!
Leveringstid: Usikker levering*
*Vi bestiller varen fra forlag i utlandet. Dersom varen finnes, sender vi den så snart vi får den til lager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.

Fakta

Innholdsfortegnelse






































































































































































































































































































































































































































































































































































































































































































































































Preface13(10)




Advertising and Chinese Society: An Overview

23(22)




Hong Cheng





A Brief Profile of China

23(3)




History

23(1)




People

24(1)




Government

25(1)




Economy

25(1)




A Brief Profile of Advertising in China

26(7)




Yesterday and Today

26(3)




Advertising Media

29(2)




Advertising Industry Structure

31(1)




Advertising Control

32(1)




Chinese Consumers and Consumer Markets

33(6)




Changes in Consumer Behavior

33(1)




Increasing Brand Choices

33(1)




Changes in Cultural Values

34(5)




Conclusion

39(1)




References

39(6)




Advertising and Rising Consumerism in China

45(22)




Katherine T. Frith





Greater China

45(1)




Rising Economic Development

45(2)




Rise of the Middle Class

47(2)




Rising youth Market

49(1)




Rising Nationalism: Local vs.Global

49(2)




Share of Mind

51(1)




Culture is Everything: Localization of Campaigns

51(2)




Rising Consumer Awareness

53(1)




Understanding Local Culture is Key to Success in China

54(1)




The Rise of Women as Big Spenders

55(4)




Advertising Agencies in China

59(3)




Mainland Chinese Shoppers Help with Hong Kong Economy

62(2)




Conclusion

64(1)




References

65(2)




Chinese Consumers' Attitudes Toward Advertising

67(18)




Wen-Ling Liu





Introduction

67(1)




Consumer Attitudes and Advertising

67(2)




Attitudes Toward Advertising in General

69(1)




Chinese Consumers' Attitudes Toward Advertising

70(2)




General Information of Advertising Exposure in China

72(1)




Chinese Young Consumers' Attitudes Toward Advertising

73(2)




Conclusions

75(5)




References

80(4)




Acknowledgment

84(1)




Cultural Values Reflected in Chinese Advertisements: A Critical Analysis

85(26)




John C. Schweitzer





The Case of China

87(1)




Culture

88(5)




Values

93(3)




Cultural Values

96(1)




Chinese Culture and Values

96(2)




Modernity

98(2)




Cultural Values in Chinese Advertising

100(1)




Summary and Conclusions

100(1)




References

101(10)




Consumer Reactions to Global and Local Advertising Appeals in China

111(32)




Nan Zhou





Russell W. Belk





Theoretical Considerations

113(1)




Advertising with Global vs.Local Appeals

114(1)




Data Collection and Analysis

115(1)




Global Appeals are ``Read'' as Signs for Beauty, Status, and Cosmopolitanism

116(8)




Local Appeals are ``Read'' as Evoking Chinese Cultural Values or Nationalistic Feelings

124(4)




Discussion and Conclusion

128(1)




Interpretations and Implications

129(3)




References

132(6)




Appendix: Research Method

138(5)




Advertisements

138(1)




Informants

139(1)




Procedures

139(2)




Analysis

141(2)




Advertising Law and Regulation in China

143(18)




Zhihong Gao





Sion Kim





Introduction

143(1)




The Ideological Front of Chinese Advertising Regulation

144(2)




The Administrative Front of Chinese Advertising Regulation

146(2)




The Legislative Front of Chinese Advertising Regulation

148(1)




Regulation on Advertising for Medical Products and Services

149(2)




Regulation on Tobacco Advertising

151(1)




Regulation on Alcohol Advertising

152(1)




Regulation on Advertising for Food

152(1)




Regulation on Advertising for Cosmetics

153(1)




Regulation on Advertising for Real Estate

153(1)




Regulation on Advertising Media

154(1)




Regulation on Children's Advertising

155(1)




Conclusion

155(2)




References

157(3)




Acknowledgement

160(1)




Confucianism, Trustworthiness, and Sex Appeal in Chinese Advertisements

161(14)




Fang Liu





Introduction

161(1)




Sex Appeal and Advertising

161(2)




Spokesperson's Trustworthiness

163(1)




Sex, Confucianism, and Sex Appeal in Chinese Advertisements

163(3)




Methodology

166(1)




Data Collection

167(1)




Analyses and Findings

167(2)




Discussion and Conclusion

169(1)




References

170(5)




Consumers' Response to Offensive Advertising in China

175(16)




Lyann Li





Introduction

175(1)




Defining Offensive Advertising

176(2)




Chinese Culture and Social Relationships

178(1)




A Model on Social Relationships and Offensive Advertising

179(1)




Value Orientations

180(1)




Perceptions

180(3)




Value Orientations and Perceptions

183(2)




Perceptions, Discuss Intention, and Purchase Intention

185(2)




Conclusion

187(1)




References

188(3)




Symbolic Meanings of Advertisements in China

191(12)




Katherine T. Frith





Hong Cheng





Introduction

191(1)




Undressing the Symbolic Meanings in an Ad

192(1)




Analyzing Social Relationships in Advertisements

193(2)




The Surface Message of the Ad

195(1)




The Advertiser's Intended Meaning

196(1)




The Symbolic Meaning of the Ad

196(1)




The Surface Message of the Ad

197(1)




The Advertiser's Intended Meaning

198(1)




The Social Meanings of the Ad

198(2)




Conclusion

200(1)




References

200(3)




Public Service Advertising in China: A Semiotic Analysis

203(20)




Hong Cheng





Kara Chan





Public Service Advertising and Social Marketing

203(2)




Public Service Advertising in China

205(1)




Chinese PSA's Characteristics

206(3)




PSA's Functions in China

209(1)




Case Studies: A Semiotic Analysis of Chinese PSAs

209(8)




The Foreign Nail vs. Chinese-Made Rocket PSA

212(2)




The School Desk PSA

214(3)




Conclusion

217(1)




References

218(5)




Model Images and Gender Representations in Chinese Advertisements

223(22)




Hong Ji





Introduction

223(3)




Gender Images in International Advertising: Related Studies

226(2)




Gender Images in Ads in Shishang





Cosmopolitan and Shishang





Esquire

228(1)




Model Images in Shishang





Cosmopolitan vs. U.S. Cosmopolitan and Shishang





Esquire vs. U.S. Esquire

229(4)




Model Images in Shishang





Cosmopolitan vs. Shishang





Esquire

233(7)




Discussion and Conclusion

240(2)




References

242(3)




New Media Advertising and Its Social Impact in China

245(20)




Ran Wei





Jing Jiang





Introduction

245(3)




Purpose of Study

248(2)




Literature Review, Research Questions and Hypotheses

250(3)




Method

253(1)




Findings

254(4)




Conclusions and Discussion

258(1)




References

259(6)




Advertising and Children in China

265(20)




Kara Chan





Introduction

265(1)




Cognitive Development and Children's Understanding of Television Advertising

266(1)




A Study That Measures Chinese Children's Understanding of Television Advertising

267(6)




Children's Attention to Television Commercials

273(1)




Children's Liking of Television Commercials

274(1)




Children's Liking of Different Types of Commercials

274(1)




Children's Response Toward Their Favorite Commercials and Most Disliked Commercials

275(1)




Children's Perceived Truthfulness of Television Commercials

276(2)




Children's Perception of Advertised and Non-Advertised Brands

278(1)




Conclusion

279(1)




Acknowledgement

280(1)




References

280(5)




Advertising and Adolescents in China

285(20)




Kara Chan





Hongxia Zhang





Iris Wang





Introduction

285(1)




Developmental Changes of Adolescents

285(1)




Chinese Culture and Adolescents

286(1)




Television Programming in China

287(1)




A Study of Youth Materialism in Urban China

288(2)




Materialism by Age Group

290(2)




Insecurity and Communication

292(2)




Exposure to Materialistic Models and Values

294(1)




Testing the Model

295(4)




Acknowledgements

299(1)




References

299(3)




Appendix

302(3)
Notes on Contributors305(4)
Subject Index309

Om forfatteren

Hong Cheng is an associate professor at Bradley University where he teaches advertising, journalism, and mass communication theory courses. They both live in Peoria, Illinois.