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Developing Global Business Communication in Asia

A Business Simulated Case Study Approach

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. Les mer

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This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.


The book aims to help learners:








Use authentic workplace materials to solve problems using English







Understand how language can be used as a lingua franca effectively when communicating







Understand how intertextuality between shared spoken and written texts drives communication







Improve communicative performance in spoken and written texts







Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised





This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Detaljer

Forlag
Routledge
Innbinding
Paperback
Språk
Engelsk
Sider
312
ISBN
9780367356538
Utgivelsesår
2021
Format
25 x 17 cm

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