My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. Les mer
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Detaljer
- Forlag
- NTC Publishing Group,U.S.
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9780844231013
- Utgivelsesår
- 1966
- Format
- 23 x 15 cm
Om forfatteren
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide