Storynomics
Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. Les mer
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Detaljer
- Forlag
- Methuen Publishing Ltd
- Innbinding
- Innbundet
- ISBN
- 9780413778000
- Utgivelsesår
- 2018