Want to beat your sales target?   You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.   Packed with practical tips and advice from sales professionals who know what works, and what doesn't, you'll discover trade secrets to guarantee your success. As well as learning all the key skills, you'll find out how to use your personality to perfect your technique and understand customer's needs so that you're always one step ahead. Learn how to influence anyone Understand the importance of giving before getting Discover what your customer really wants Get ready to succeed!   'Brilliant Selling will appeal to all sales people - whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process.' Tim Robertson, Central & Eastern Europe Sales Executive, IBM Corp.