«'Colours and trends are essential to stay one step ahead of your competitors. Colours Sell is a brilliant plea for the integration of colours and trends into your marketing, and it's full of eye candy!' Ann Claes, CBO at JBC; 'Colours have a huge impact on our buying behaviour. It's certainly worthwhile to think about this strategically. Hilde Francq has developed a refreshing view and methodology, with which you can get started right away. A colourful eye-opener!' Jorg Snoeck, founder of RetailDetail; 'Colour Sells inspires from start to finish. The book shows the many facets of colour, and offers a myriad of rich insights. Highly recommended!' Herman Konings, change psychologist at Pocket Marketing / nXt; 'As designers, we know only too well how important colour is for a successful product. This book links colours and trends to marketing and sales. It's a source of inspiring insights, fascinating stories and beautiful images.' Carole Baijings and Stefan Scholten, Scholten & Baijings, Studio for Design; 'Choosing colours should not be a gamble. It should be a conscious decision. Colours have a meaning and a function.' Verner Panton»