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Marketing in the Digital Era - Zuzana Bacikova

Marketing in the Digital Era

Zuzana Bacikova (Redaktør)

Serie: New Horizons in Management Sciences 9

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Les mer
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513,-

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Innbundet
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Innbundet
Legg i
Vår pris: 513,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

Fakta

Innholdsfortegnelse

Digital CSR - Digital era - Digital culture - Digital marketing - Digital marketing of art - Digital marketing of radio - Digital media - Digital society - Mobile marketing - Mobile applications - Online behavior - Online purchase

Om forfatteren

Zuzana Bacikova is Assistant Professor at the Constantine the Philosopher University in Nitra (Slovakia). Her research interest is measuring digital marketing.