Public Relations Strategy, Theory, and Cases
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Les mer
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Detaljer
- Forlag
- Peter Lang Publishing Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 240
- ISBN
- 9781433120800
- Utgivelsesår
- 2018
- Format
- 23 x 15 cm