Socially Responsible Consumption and Marketing in Practice
Jishnu Bhattacharyya (Redaktør) M. S. Balaji (Redaktør) Yangyang Jiang (Redaktør) Jaylan Azer (Redaktør) Chandana R. Hewege (Redaktør)
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Les mer
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Detaljer
- Forlag
- Springer Verlag, Singapore
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 358
- ISBN
- 9789811664328
- Utgivelsesår
- 2022
- Format
- 24 x 16 cm