«Mehdi is a generationally talented interviewer. He has mastered his craft and in this book he generously spills his secrets»

Jonathan Swan

«Mehdi was one of the toughest interviews I did in the White House . . . includes the kind of specific advice and applicable tactics that will make readers want to finish the book and immediately go find a sparring partner»

Jen Psaki, former White House Press Secretary

«Whether it’s by the art of gentle persuasion or a full-on onslaught, if there’s one person who knows the art of winning an argument it’s the formidable Mehdi Hasan. I like to think I’m not bad at it, but I learned so much from reading this book»

Iain Dale

«I refused to write this blurb for Mehdi Hasan. He won that argument! Now I am doing it. That’s how good he is at arguing! I’d better start reading, quick»

Judd Apatow

«A masterpiece of rhetorical argument and effective persuasion! From Demosthenes to Churchill, Cicero to Martin Luther King, Hasan lays bare the essential elements of how to delight, instruct, and move an audience»

Cornel West, author of <i>Race Matters</i>

«A masterclass from one of the most formidable debaters and interviewers of our time»

Riz Ahmed

«Inside our digital echo chambers, it is far too easy to forgo persuasion in favor of performance. Yet Hasan reminds us that we will never change the world unless we change people’s minds. An indispensable handbook for our high-stakes and polarized times»

Naomi Klein, author of <i>The Shock Doctrine</i>

«Hugely entertaining, deeply knowledgeable, and filled with illuminating tips and stories . . . Read this book to find your own voice while learning both the art and history of persuasion»

Ben Rhodes, author of <i>After the Fall</i>

«Illuminating insights on persuasion. Readers will be won over by this perceptive guide»

<i>Publishers Weekly</i>, starred review

«Impeccably timed, speaking to a moment when many people find themselves drawn into arguments . . . an entertaining primer on rhetorical techniques»

Jennifer Szalai, <i>The </i><i>New York Times</i>

«This arguer-in-chief shares his hard-won insights»

New Statesman

«A tour de force! There is no better debater than Mehdi and this riveting read will help transform the most shy and retiring speaker into a charismatic polemicist. A masterclass»

Owen Jones

«Mehdi Hasan relishes controversy and winning arguments. This is a combative and engaging ‘How To’ book for wannabe great performers in the studio and in public debate»

Jonathan Dimbleby

«Packed with tips and techniques, as well as insights into the historical importance of disputes, negotiations and rows. Dale Carnegie focused on friends but Hasan has written its contemporary equivalent: How to Win Arguments and Influence People»

Susanna Reid