A Discourse Analysis Approach
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The study covers a wide range of topics, essentially attempting to model linguistic idiomaticity in Systemic Functional Grammar. It assesses how the two fundamental principles of language use, the `idiom principle' and the `open-choice principle', interact with each other to construct English texts. As a counterweight to the traditional structural approach to collocations and idiomatic expressions, this study investigates the `phraseology' of the register of travel advertising, and explores prefabrication and conventionalization in language use and human behavior. It seeks to answer the age-old question of whether human beings are `primarily like buses, which travel along regular routes' or `like taxis, which move about freely'. Ritualization, as sociological and anthropological theory have long since recognized, is simply characteristic of all aspects of human behavior and its contexts.