«

This book serves as a timely collective resource deliberating on this slightly neglected arena of service encounters from the delivery personnel’s perspective [...] The book is certainly the first step to digging into more
profound methodological developments for this under-investigated field.

»

Saurabh Kumar Dixit, North-Eastern Hill University, India, Journal of Qualitative Research in Tourism, Vol. 2, No. 1, 2021,

«I really enjoyed Service Encounters in Tourism, Events and Hospitality. The big point of difference of this book is how it addresses the employee-customer interface from the employee perspective. Firth skilfully takes readers on a journey to ‘walk in the shoes’ of service employees, providing vital insights for leaders.»

David Solnet, The University of Queensland, Australia

«For students of tourism, hospitality and events, and those teaching them, Miriam Firth’s book offers refreshing and original insights into the all-important service encounter. Based on her original research, the text critically explores the staff dimension of customer service. In doing so, this engagingly written book cleverly combines theory and practice.»

Fiona Jordan, University of the West of England, Bristol, UK

«It is not often that I get really excited when I read a new textbook in the field of tourism, events and hospitality but Miriam Firth’s fabulous exploration of the service encounter from an employee perspective in this volume brought a smile to my face.»

Tom Baum, University of Strathclyde, UK