Behavioral Economics for Tourism
"Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges." --Journal of Economic Literature
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. Les mer
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Detaljer
- Forlag
- Academic Press Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9780128138083
- Utgivelsesår
- 2020
- Format
- 23 x 15 cm
Anmeldelser
"Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges." --Journal of Economic Literature