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'The concept of a 'Human Fashion Brand' is timely given the significant rise in the number fashion-influencing celebrities and fashion-celebrity-following consumers. This book is an essential read for those who are interested in behavioural science, fashion, marketing and business management.'

Dr Kevin Almond, Associate Professor in Fashion, School of Design, University of Leeds, Former Head of the Department of Fashion and Textiles, University of Huddersfield, UK

'The journey in public relations, celebrity brand management, fashion, media, and production is often one of exhilarating excitement and constant change. The authors have been steadfast in their focus, management and passion on the subject in all its guises.'

JayJay Epega, BBC Studios Productions, Media Consultant and Writer, EpegaMedia, Director

'This is an epic book and illustrates how following celebrity fashions has increased exponentially. The thought process behind this for individuals is: "If I cannot have their lifestyle, at least I can have the same clothes – or cheaper versions of them!". This book describes the impact on the celebrity, the marketer and the consumer.'

Don Rouse, Celebrities & Lifestyle Communications Consultant, Entrepreneur and Mentor

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