Fundamentals of Hospitality Marketing
«Section A: Finding Out What the Customer Wants. Market research: Customers. Market research: Competitors and costs. Market segmentation. Section B: Develop the Product or Service to Match Customers? Needs. Forecasting and planning. Products and services. Place. Price. Section C: Tell the Customer All About It. Promotion. Advertising. Selling. Branding. Customers. The future. Conclusions. Useful addresses. References. Index.»
The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Les mer
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Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.
Detaljer
- Forlag
- Cengage Learning EMEA
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9780826448323
- Utgivelsesår
- 2000
- Format
- 21 x 13 cm
Anmeldelser
«Section A: Finding Out What the Customer Wants. Market research: Customers. Market research: Competitors and costs. Market segmentation. Section B: Develop the Product or Service to Match Customers? Needs. Forecasting and planning. Products and services. Place. Price. Section C: Tell the Customer All About It. Promotion. Advertising. Selling. Branding. Customers. The future. Conclusions. Useful addresses. References. Index.»