Key Concepts for the Fashion Industry
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All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.
Chapter 1: Overview
Chapter 2: The Fashion System
Chapter 3: Cultural Influence on Fashion
Chapter 4: Social Influence on Fashion
Chapter 5: Individual Influence on Fashion
Chapter 6: Conclusion
Accessibly written and logically structured, this study provides a concise introduction to fashion theories for all foundation level students, covering cultural, social and individual influences on fashion and how the fashion system works.