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"Differentiation Strategy: Winning Customers by Being Different should be required reading for every board and leadership team. Kevin’s explanation of the principles and practice of differentiation is extraordinary."
G. Peter Bidstrup, Founder and emeritus CEO of Doubletree Hotels

"Kevin is our secret weapon. The process described in Differentiation Strategy: Winning Customers by Being Different has helped several of our clients differentiate their products and dominate their markets to the tune of hundreds of millions of dollars."
Sheila Kloefkorn, CEO, KEO Marketing, Inc.

"We retained Kevin to facilitate a workshop guided by the framework in Differentiation Strategy: Winning Customers by Being Different. Our new strategy played a major role in growing our company from 60 hotels under management to more than 100."
John Hamilton, Executive Vice President, Pyramid Hotel Group

"Read Differentiation Strategy: Winning Customers by Being Different and learn how to create a strategy that leaves your competitors in the dust. The chapter on creative thinking, alone, is worth the price of the book."
Woody Wade, Author of Scenario Planning: A Field Guide to the Future

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