Word from Our Sponsor
"Well written and organized, this book is a welcome addition to a growing number of revisionist studies of the broadcasting industry... Highly Recommended" -Choice Magazine "A Word from Our Sponsor is a truly groundbreaking study of the fateful union of broadcasting and advertising in their formative years. At long last, Meyers provides us with an in-depth, inside account of the creation and essential interdependence of these two dominant American culture industries, as sponsors and their ad agencies shaped "commercial radio" into a machine of mass entertainment and, in the process, into the nation's most effective advertising medium." -- -Thomas G. Schatz University of Texas at Austin, College of Communication "This is a terrific and much-needed book. Cynthia Meyers tells the compelling story of one of the most productive yet hidden cultural forces of the twentieth century." -- -Michele Hilmes University of Wisconsin, Madison
The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. Les mer
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Detaljer
- Forlag
- Fordham University Press
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 288
- ISBN
- 9780823253708
- Utgivelsesår
- 2013
- Format
- 23 x 15 cm
- Priser
- Winner of Broadcast Historian Award 2016.
Anmeldelser
"Well written and organized, this book is a welcome addition to a growing number of revisionist studies of the broadcasting industry... Highly Recommended" -Choice Magazine "A Word from Our Sponsor is a truly groundbreaking study of the fateful union of broadcasting and advertising in their formative years. At long last, Meyers provides us with an in-depth, inside account of the creation and essential interdependence of these two dominant American culture industries, as sponsors and their ad agencies shaped "commercial radio" into a machine of mass entertainment and, in the process, into the nation's most effective advertising medium." -- -Thomas G. Schatz University of Texas at Austin, College of Communication "This is a terrific and much-needed book. Cynthia Meyers tells the compelling story of one of the most productive yet hidden cultural forces of the twentieth century." -- -Michele Hilmes University of Wisconsin, Madison