«They Call It Love is a very fine book - one that balances polemical force with careful and rigorous research. In advancing its account of emotional reproduction, it brings together existing bodies of work on unwaged social reproduction and remunerated emotional labour to great effect, shining a light upon a too often overlooked (and heavily gendered) form of work. It is sharp, thoughtful, and well-written, and represents a substantial scholarly achievement. Alva Gotby is a writer and thinker to watch out for.»

Helen Hester, author of <i>Xenofeminism</i>, co-author of <i>After Work</i>

«A fascinating and exhaustive explanation as to why emotions are a political issue.»

Brit Dawson, AnOther Magazine

«They Call It Love shines a light on the invisible labour involved in love, examining who is responsible for performing it, how it can blossom, and why we do it.»

Adele Walton, Dazed

«Gotby makes clear our emotional lives are inherently political. Her analysis of the politics of reproductive labour is a cogent criticism of the bourgeois capitalist logics of feeling, of the free labour of intimacy and of normative femininity.»

Adèle Cassigneul, MAI Journal

«This thorough book sheds new light on the critics of the political economy on emotional life. It is a welcome addition to the studies on the social meaning of the immaterial production that takes place in the domestic sphere. They Call It Love is a fascinating insider's account of the hidden, economic dimension of our emotional lives whose subject matter will make for passionate arguments and conversations among feminists and scholars in general.»

Leopoldina Fortunati, author of <i>The Arcane of Reproduction</i>

«Gotby's book importantly attempts to underscore and theorise the role of emotions within social reproduction theory. Her concept of 'emotional reproduction' is a reminder that fife-making work is not devoid of affect.»

Sara Farris, author of <i>In the Name of Women’s Rights</i>

«They Call It Love is a call to attention: Alva Gotby astutely maps the work of emotional support and care that is done day in and day out and across everyday life. Gotby not only insists that more value be attributed to emotional reproduction, but makes a sophisticated and compelling case for a radical repurposing of emotions, needs, and desires in the struggle for change - a struggle that is necessarily also a struggle for new ways of being together.»

Emma Dowling, author of <i>The Care Crisis</i>

«Gotby powerfully, and persuasively, argues that the labour of love is at the heart of the anti-capitalist struggle . a beautifully written and engaging book that introduces complex ideas and explains them incredibly well.»

Patrycja Sosnowska-Buxton, Sociological Review