«“Words have power – learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want.” — Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There. Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are. — Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. — Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World I am grateful to be one of the many who have learned from this master teacher. — Jim Collins, author of Good to Great and coauthor of Built to Last A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you. — Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. — Scott Galloway, New York Times bestselling author of Adrift and The Four "Language so surrounds us that, sometimes, we forget it’s there. But there are some words that have more power. Magic Words shows us how to use them." — Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better»