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The New Middle Class in India and Brazil

Green Perspectives?

Dawid Danilo Bartelt (Redaktør) ; Axel Harneit-Sievers (Redaktør)

Since the turn of the millennium, the growth of the "new global middle class" in the world's rapidly emerging economies has received much interest, even excitement. But what is new middle class really like in countries such as India and Brazil? Is it a solid upwardly mobile social group - or rather a fragile class prone to poverty again once the next economic crisis comes? Does the new middle class support democracy - or does it rather tend towards aggressive nationalism? And if so much of the world is going to pursue typical middle class lifestyles and patterns of consumption, wouldn't that have massive environmental impacts - or are there more sustainable options?

With perspectives from India and Brazil, this volume provides new insights into what is likely the most significant social development of our times: the rise of a global middle class, full of aspirations, in a world where safe limits of sustainability are already being transgressed. Les mer
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Since the turn of the millennium, the growth of the "new global middle class" in the world's rapidly emerging economies has received much interest, even excitement. But what is new middle class really like in countries such as India and Brazil? Is it a solid upwardly mobile social group - or rather a fragile class prone to poverty again once the next economic crisis comes? Does the new middle class support democracy - or does it rather tend towards aggressive nationalism? And if so much of the world is going to pursue typical middle class lifestyles and patterns of consumption, wouldn't that have massive environmental impacts - or are there more sustainable options?

With perspectives from India and Brazil, this volume provides new insights into what is likely the most significant social development of our times: the rise of a global middle class, full of aspirations, in a world where safe limits of sustainability are already being transgressed.

Fakta

Innholdsfortegnelse

Contents
List of Tables and Figures
About the Editors/Contributors
Acknowledgements
Introduction
The New Middle Class: Data and Perceptions
1. The Importance of Being Middle Class in India - Devesh Kapur, Neelanjan Sircar and Milan Vaishnav
2. The Elusive New Middle Class in Brazil - Celia Lessa Kerstenetzky, Christiane Uchoa and Nelson do Valle Silva
Elements of Social and Cultural Life of the New Middle Class
3. The New Middle Class in Brazilian Telenovelas: Cultural and Symbolical Aspects - Carla Barros
4. Caste and the Indian Middle Class - Surinder S. Jodhka
5. IT Industry in India: Testing the Limits of Change in Gendered Spaces - Govind Kelkar
6. Jesus is Power! Neopentecostals and the New Middle Class in Brazil - Marilene de Paula
New Middle Class Politics
7. Where are the New Middle Classes in Brazil? - Candido Grzybowski
8. Political Preferences of India's Middle Classes - Paranjoy Guha Thakurta
9. The Rise of the `Aam Aadmi': The New Middle Class and its Politics in India - Richa Singh
New Middle Class Consumption and Green Politics
10. Indian Urban Middle Class Youth's Engagement with Consumer Culture: Restraints, Constraints and Freedom - Nita Mathur
11. Consumerism and the Indian Middle Classes - Ashish Kothari
12. Green Politics and the Indian Middle Class - Ashok K. Lahiri