Focus on connecting with diversity advocates and athletes

Submit to major industry reviewers, including Publisher's Weekly and Foreword Reviews

Work with a professional book publicist

Connect with audience via email list (11K+ subscribers)

Market via LinkedIn (4.3K+ followers) and increase online presence with social media publicity

Submit book for various awards

Develop podcast and speak as a guest on other podcasts

Speak at conferences and workshops through Press Club

Target media such as News & Press of Delaware County, SPIRIT Newspapers, Philadelphia Tribune, The Philadelphia Sunday Sun, The Philadelphia Inquirer, WHYY, Am Radio WURD, 94 WIP Radio, NBC Sports Philly 95.7 The Fanatic, KYW Newsradio, TIME Magazine, Sports Illustrated, ESPN Radio, NPR.org, The Players Tribune, Jet Magazine, Ebony, Sports Illustrated, ESPN's The Undefeated, Black Sports Online, The Athletic Online