"Forms of Persuasion is a well-researched, revealing account of how avant-garde art and design filled the ‘fishbowl foyers’ of Midtown Manhattan, the imaginations of board members and the pockets of a lucky few artists. . . . This sophisticated new kind of sales pitch, Mr. Taylor argues, helped secure the global dominance of the American corporation."
 

Wall Street Journal

"Sheds light on the mechanisms by which contemporary visual art elevated corporate image. . . . Taylor’s methodology is a worthy model for art historians interested in post–WW II corporate art partnerships that provided cultural capital, enhanced overall images, and international appeal. They were precursors to today’s ubiquitous corporate branding intertwined with a thoroughly commodified art world."

CHOICE