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How Change Happens

The different ways that social change happens, from unleashing to nudging to social cascades."e;Sunstein's book is illuminating because it puts norms at the center of how we think about change."e;David Brooks, The New York TimesHow does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. Les mer
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375,-

(E-bok)
E-bøker kan leses umiddelbart etter kjøp
Min side | Adobe Digital Editions
E-boken må lastes ned i løpet av 2 år

Vår pris: 375,-

(E-bok)
E-bøker kan leses umiddelbart etter kjøp
Min side | Adobe Digital Editions
E-boken må lastes ned i løpet av 2 år

Om boka

The different ways that social change happens, from unleashing to nudging to social cascades."e;Sunstein's book is illuminating because it puts norms at the center of how we think about change."e;David Brooks, The New York TimesHow does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.Sunstein focuses on the crucial role of social normsand on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norma child who exclaims that the emperor has no clothes; a woman who says me too. Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as nudges help produce new and different decisionsapps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and partyism, when identification with a political party creates a strong bias against all members of an opposing partywhich can both fuel and block social change.

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