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A portion of $4300.00 marketing and publicity budget
We work tirelessly to market and promote our titles; we have a large media and opinion maker contact list, to which we send our press releases and select review copies. We also have a smaller selection of reviewers who receive hard copies of our titles. This has resulted in reviews, interviews and coverage in a variety of media outlets including Avoid the Future, Boing Boing, Comic Book Resources, The Comics Beat, The Comics Journal, The Comics Reporter, Laughing Squid, Newsarama, Paste Magazine,Quill and Quire, Squidface and the Meddler, VICE Magazine, and many more. We regularly participate in book launches, signings and tours, as well as panel appearances at conventions and industry events.
Advertising in The Comics Reporter, one of the most visited comics-focussed websites, and the popular, Canadian-centric comics website Sequential; in print copies of the Toronto Comics Arts Festival Program and other festival programs and promotional materials; in the anthologies Smoke Signals, Secret Prison and Off Life; and in the magazine UPPERCASE.
Promotion on the author's website (list web address)
We have a strong presence on the internet with our recently redesigned website, Facebook (http://www.facebook.com/KoyamaPress with over 2,200 likes), Twitter (@AnnieKoyama with over 4,300 followers), Flickr (http://www.flickr.com/photos/koyamapress), Tumblr (http://koyamapress.tumblr.com/), various podcasts, and the websites and social media sites of our artists (Jon Vermilyea http://www.jonvermilyea.com, http://jonvermilyea.tumblr.com/, and @jonvermilyea) and distributors including Last Gasp (http://www.lastgasp.com/, http://www.facebook.com/lastgasp and @lastgaspbooks), Secret Acres (http://secretacres.com/ and @secretacres), Tony Shenton (http://shenton4sales.tumblr.com/), and Spit and a Half (http://spitandahalf.blogspot.ca/ and http://www.facebook.com/pages/Spit-and-a-Half/102055949886932).
Publicity and promotion in conjunction with the author's speaking engagements
Fata Morgana will debut at The Brooklyn Comics and Graphics Festival (BCGF). BCGF is an annual curated event organized by Desert Island, PictureBox and Bill Kartalopoulos. It consists of four parts: artists and publishers displaying and selling publications; gallery exhibitions; films and performances; and lectures and conversations on comics. Koyama Press also has number of branded items including tote bags, notebooks, buttons, postcards, stickers, and activity books that accompany artists at shows and events.