Effective Web Presence Solutions for Small Businesses
«The authors' aim is to draw together the issues faced by small businesses in setting up and maintaining their web presence. In so doing they look to provide a comprehensive set of guidelines for small businesses. In my view, this has been achieved in a well-structured, readable book. The book is valuable for any owner/manager who needs to understand the decisions that are required to ensure a successful website: one that supports the business strategy in an economic manner. No prior knowledge of web technologies is assumed and good explanations are given of all terms and features. I didn't think that I could rate a book this expensive as highly as I have - but it is excellent. If it was cheaper it would have got 10/10. - British Computer Society, 2009»
Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. Les mer
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Detaljer
- Forlag
- Information Science Reference
- Innbinding
- Innbundet
- Språk
- Engelsk
- ISBN
- 9781605662244
- Utgivelsesår
- 2009
Anmeldelser
«The authors' aim is to draw together the issues faced by small businesses in setting up and maintaining their web presence. In so doing they look to provide a comprehensive set of guidelines for small businesses. In my view, this has been achieved in a well-structured, readable book. The book is valuable for any owner/manager who needs to understand the decisions that are required to ensure a successful website: one that supports the business strategy in an economic manner. No prior knowledge of web technologies is assumed and good explanations are given of all terms and features. I didn't think that I could rate a book this expensive as highly as I have - but it is excellent. If it was cheaper it would have got 10/10. - British Computer Society, 2009»