Digital Type Design for Branding
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"Probably the best biography of a cartoonist ever written, and is surely one of the best dozen or so books on comic art ever written . . . John Canemaker’s text is that great and most welcome rarity, a genuine work of scholarship about a cartoonist . . . a model for other books about comic art."
-- Michael Barrier, The Comics Journal
"This is one book that anyone interested in our cultural heritage can’t afford to miss."
-- Art Spiegelman, USA TODAY
"John Canemaker’s biography should go a long way toward putting McCay firmly back on the map . . . He satisfies your curiosity about McCay’s life, sets him in the context of his times, and comments perceptively on his art."
-- John Gross, NEW YORK TIMES
"At Last! Winsor McCay has found his Boswell."
--Leonard Maltin, ENTERTAINMENT TONIGHT
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The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. Les mer
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Key Features
A how-to resource for designers to referencee while designing letterforms.
The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Detaljer
- Forlag
- Chapman & Hall/CRC
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 224
- ISBN
- 9781498777209
- Utgivelsesår
- 2018
- Format
- 23 x 15 cm
Anmeldelser
«
"Probably the best biography of a cartoonist ever written, and is surely one of the best dozen or so books on comic art ever written . . . John Canemaker’s text is that great and most welcome rarity, a genuine work of scholarship about a cartoonist . . . a model for other books about comic art."
-- Michael Barrier, The Comics Journal
"This is one book that anyone interested in our cultural heritage can’t afford to miss."
-- Art Spiegelman, USA TODAY
"John Canemaker’s biography should go a long way toward putting McCay firmly back on the map . . . He satisfies your curiosity about McCay’s life, sets him in the context of his times, and comments perceptively on his art."
-- John Gross, NEW YORK TIMES
"At Last! Winsor McCay has found his Boswell."
--Leonard Maltin, ENTERTAINMENT TONIGHT
»